Saturday, April 16, 2011

Saturday Throwback: 26 Common Food Labels, Explained

Each Saturday, we post a piece from the CHG archives. This one comes from May 2009.

These days, grocery shopping involves a lot of reading. Food is rarely content to just be, and instead, must include dozens of labels designating it as CAGE-FREE, HIGH IN ANTIOXIDANTS, or the dreaded ORGANIC. And even if you know your PASTURED from your HUMANELY-RAISED chickens, odds are you still need a PhD to decode most of the other language.

So, to make navigating your supermarket a tad easier, here are 26 food labels, defined and explained in terms understandable to humans. I have to be honest - 36 hours ago, I couldn't tell the difference between LOW-FAT, LITE and REDUCED-FAT. Now, I can. And I have this guide to consult when I forget.

Readers, if I made a mistake (or several hundred) lemme know and I will correct it.

ALL-NATURAL / NATURAL / 100% NATURAL
What it means:
In regards to beef and poultry, NATURAL means the meat appears relatively close to its natural state, and often won’t have additives or preservatives. (Note: there’s no USDA regulation for this, however.) In regards to other foods, NATURAL and ALL-NATURAL mean nothing. Absolutely nothing.
What it really means: With the exception of meat, slapping NATURAL on a label is a marketing ploy. Everything essentially derives from nature, so there’s a ton of fudging that can be done. Don’t trust it, and read the ingredient breakdown before you buy any product.

ANTIOXIDANTS
What it means:
I’m leaving this one up to Woman’s Day: “For a food to be labeled as containing antioxidants, the FDA requires that the nutrients have an established Recommended Daily Intakes (RDI) as well as scientifically recognized antioxidant activity.” What? I’m not sure. But it doesn’t matter, because …
What it really means: Actually, Woman's Day has this one covered, too: “Most products already contain antioxidants and manufacturers are simply beginning to call it out due to current food and health trends.”

CAGE-FREE
What it means:
Egg-laying hens don’t live in cages.
What it really means: Very little. The poultry can walk around, but they can also be fed, raised, and slaughtered like any other chicken. There’s no official regulation for this term, as far as I can tell.

CERTIFIED
What it means:
Congratulations! The USDA has acknowledged that your meat is actually meat.
What it really means: The USDA gave your meat a grade and a class, and certified that it hasn’t been replaced with Folger’s crystals.

ENRICHED / FORTIFIED (Added, Extra, Plus)
What it means: A nutrient (niacin, Vitamin C, etc.) has been added to your food. Now, compared to a standard, non-fortified food, it has at least 10% more of the Daily Value of that nutrient.
What it really means: It varies. A manufacturer can add a ton of Vitamin C to orange juice, and set you up for life. Or the same guy can slip a measly 10% thiamin into a piece of bread, and it barely makes a dent. Read the label to see you’re getting the amount you want.

FREE (Without, No, Zero, Skim)
What it means:
FREE has hard and fast definitions set forth by the FDA. They are:
Calorie free: Less than 5 calories per serving.
Cholesterol free: Less than 2 mg cholesterol and 2 g or less saturated fat per serving.
Fat free: Less than 0.5 g of fat per serving.
Sodium/salt free: Less than 5 mg per serving.
Sugar free: Less than 0.5 g of sugars per serving. (See SUGAR-FREE entry as well.)

What it really means: You can be pretty confident that FREE foods lack what they say they do. But be careful. Often, fat-free and calorie-free products are some of the most chemical-laden items in the supermarket (not to mention awful for most cooking purposes).

FREE-RANGE
What it means:
A term usually applied to chickens, FREE-RANGE means birds have access to an outside area. That’s it.
What it really means: This is a huge part of Omnivore’s Dilemma by Michael Pollan. Essentially, FREE-RANGE often means birds are raised on a massive factory farm, and given a tiny patch of lawn that they rarely, if ever, use. The FREE-RANGE label means virtually nothing, for eggs or roasters. Don’t buy it.

FRESH
What it means:
Pretty much, FRESH food is raw food that’s never been frozen or warmed, and doesn’t have any preservatives.
What it really means: Hey! This is an actual thing! Who knew? A food labeled FRESH is regulated by the FDA, so you’re getting what you’re paying for. Nice.

GRAIN FED / GRASS FED
What it means: Grain is the primary diet of most cattle. It’s meant to produce fatter animals who grow and can be slaughtered much faster than nature allows. GRASS FED cows (while I’m not sure there’s an official designation) are generally raised entirely on pasture grass, and can’t be fed grain.
What it really means: While I’m led to believe GRASS FED cows taste better on a bun, I’m actually a little hazy on this one. Can anyone clarify? Is there a federal regulation for this term?

GUILT-FREE (Wholesome, Traditional)
What it means: Absolutely nothing.
What it really means: It’s a made-up word to make you want to buy a product. Ignore it entirely, and don’t forget to read nutrition breakdowns on the packaging. Boo.

HEALTHY
What it means: Simply, “A HEALTHY food must be low in fat and saturated fat and contain limited amounts of cholesterol and sodium. In addition, if it's a single-item food, it must provide at least 10 percent of one or more of vitamins A or C, iron, calcium, protein, or fiber.” Exemptions (and there are many) can be found here.
What it really means: Wow. As in the case with FRESH, I didn’t know this was an actual thing. I assumed it was a spurious claim made by food companies. But it’s actually very real, and leaves little open to interpretation. Nice work, FDA!

HIGH IN / GOOD SOURCE (Excellent for)
What it means: Something labeled GOOD SOURCE “means a single serving contains 10 to 19 percent of the Daily Value for a nutrient.” In regards to fiber, the food must have between 2.5 and 4.9 grams of it in every portion, but also has to be low in fat. A food labeled HIGH IN has at least 20% of the Daily Value of a nutrient.
What it really means: It is what it is. There’s little ambiguity here.

HORMONE-FREE
What it means: Nothing. The USDA says it can’t be proved.
What it really means: Pigs and chickens aren’t supposed to have hormones anyway, so be on the lookout there. For beef, it’s not possible to show hormones weren’t used, so the designation comes entirely from the manufacturer. You’re taking their word for it.

HUMANELY-RAISED
What it means: In regard to the chicken for which it’s meant, almost nothing. It’s not a federally regulated definition.
What it really means: While there’s some effort by smaller groups to get standards together, it’s not completely there yet. In the meantime, look for the Certified Humane label, which means the birds “were allowed to engage in natural behaviors,” had room to move around, had fresh water and a no-hormone/antibiotic diet, and were handled with care during their lives.

LEAN
What it means: In terms of beef, poultry, and fish, LEAN means the product has less than 10 grams of fat, fewer than 4 grams of saturated fat, and less than 95 milligrams of cholesterol per serving. EXTRA LEAN meats go even further than that.
What it really means: I did a lot of research on this a few months ago, and while serving sizes vary, a LEAN label is good news for dieters. Look for it, but be careful to check the sodium content while you’re at it.

LIGHT / LITE
What it means: There are two definitions: A) the food has 50% less fat than its regular equivalent, or B) the food has 33% less calories than its regular equivalent.
What it really means: The product may be a better choice than its full-fat or full-calorie version, but it’s not necessarily healthy. For example, Hellmann’s Light Mayonnaise has 4.5 grams of fat, which is 5.5 grams less than their plain ol’ mayo. But that’s per tablespoon, which, in the grand scheme of things, is still quite a lot of fat.

LOW (Little, Few, Contains a Small Amount of, Low Source of)
What it means: There are exact specifications for this label put forth by the FDA. The most common are:
Low-calorie: 40 calories or less per serving.
Low-cholesterol: 20 mg or less and 2 g or less of saturated fat per serving
Low-fat: 3 g or less per serving
Low-saturated fat: 1 g or less per serving
Low-sodium: 140 mg or less per serving

What it really means: Thanks to strict standards, the LOW is pretty cut-and-dry. Expect food products to adhere to these guidelines, but don’t expect something that’s LOW in fat to also be LOW in calories.

NO ADDED SUGAR
What it means: Manufacturers haven’t put any additional sugar into their product.
What it really means: There still may be artificial sweeteners or naturally-occurring sugars within the food. Certain fruits and dairy products don’t need extra sweetness because they’re born with it already.

NO ARTIFICIAL COLORS, FLAVORS OR PRESERVATIVES
What it means: Your food is made entirely from natural ingredients
What it really means: Well, it depends on your definition of “natural.” Is high fructose corn syrup natural? What about ammonium sulfate? If a product is enriched with more niacin, does that count? While this label points towards good things, a quick scan of the ingredient list will tell you everything you need to know.

NO TRANS FAT / TRANS FAT FREE
What it means: The food has less than 0.5 grams of trans fat per serving.
What it really means: While this is a relatively new label addition (and a good one since trans fat is very, very, very bad), it’s not quite an indicator of health. A food with NO TRANS FAT may still be high in both saturated and regular fat.

ORGANIC (100% Organic, Made with organic ingredients)
What it means: There are entire books written on the topic, but it boils down to this: 100% ORGANIC products consist entirely of organic ingredients. An item labeled ORGANIC has 95% organic ingredients. Something that’s MADE WITH ORGANIC INGREDIENTS means 70% must come from organic ingredients. Chickens and cows are different and much, much rarer.
What it really means: Hoo boy. Here we go. The word “organic” is thrown around with some regularity, but the USDA’s never certified that it’s any healthier than ol’ supermarket food. (For what it’s worth. The USDA isn’t exactly the Vatican.) The label doesn’t guarantee any humane treatment of animals, and regulation for fruits and vegetables vary. However, it seems like a general consensus that organic food tastes better, and may be better for you. Proceed with caution.

PASTURE-RAISED / PASTURED
What it means: This is a term used to describe chickens. As the USDA puts it, "Birds are raised outdoors using movable enclosures located on grass and fed an organic diet (without hormones or non-organic additives) and/or raised without antibiotics (drugs that are intended to prevent or treat animal illnesses).”
What it really means: Chickens and hens can eat what they’re supposed to naturally (as opposed to feed), and are given lots of space to move around. Their eggs tend to be healthier and more flavorful.

PERCENT FREE (ex: 97% Fat-Free)
What it means: Let’s let the FDA take this one, since they have the simplest explanation: “A product bearing this claim must be a low-fat or a fat-free product. In addition, the claim must accurately reflect the amount of fat present in 100 g of the food. Thus, if a food contains 2.5 g fat per 50 g, the claim must be ‘95 percent fat free.’”
What it really means: In general, this is a good thing, since the percentage label can only be placed on leaner foods.

REDUCED (Fewer, Less)
What it means:
A food item has at least 25% less calories, fat, or a nutrient as compared to the reference food. For instance, if regular potato chips have 12 grams of fat per serving, reduced-fat potato chips can’t have more than 9 grams for the same size portion.
What it really means: This is a pretty cut-and-dry definition, but can be easily confused with the LIGHT/LITE label. Reduced foods are generally healthier than their unreduced counterparts, but are not necessarily LOW in fat, calories, or anything else. Read the nutrition facts to make sure you want what you’re buying.

SUGAR-FREE (also: Without Sugar, Zero Sugar, No Sugar, etc.)
What it means: There is no, or an immeasurably small, amount of sugar in the food (less than 0.5 g per serving).
What it really means: There is no, or an immeasurably small, amount of sugar in the food. However, there could be a sugar alcohol like sorbitol, and sugar-free doesn’t necessarily mean carbohydrate-free. Diabetics, take note.

WHOLE WHEAT
What it means: There is some amount of whole wheat in the food you are buying.
What it really means: A range of things, many of which can’t be derived from reading the words WHOLE WHEAT splashed across a logo. To ensure you’re buying a healthy product, look for something with 100% Whole Wheat, and make sure whole wheat flour is the first ingredient, and no other flours are present.

And that’s a wrap. Readers, there is a distinct possibility I’m off my rocker with some of these. Please discuss/point out errors in the comment section.

P.S. Here are my sources.

“‘All natural’ claim on food labels is often deceptive; foods harbor hidden MSG and other unnatural ingredients,” Natural News, 3/21/05
Breaking news: USDA limits “grass fed” label to meat that actually is,” Ethicurean, 10/16/07
Coping with Diabetes,” FDA, 9/95
Deciphering Food Labels,” Kids’ Health
Egg Labels: Reading Between the Lines,” Egg Industry
FDA: Scale Back 'Whole Grain' Labels,” Web MD, 2/15/06
Food Additives,” Healthy Eating Advisor
The Food Label,” FDA, 7/03
Food Label News
Food Label Terms Defined,” How Stuff Works
Food Labeling; Nutrient Content Claims; Definition for ‘High Potency’ and Definition for ‘Antioxidant’ for Use in Nutrient Content Claims for Dietary Supplements and Conventional Foods,” FDA, 7/18/08
Free-Range and Organic Meat, Eggs, and Dairy Products: Conning Consumers?” Peta Media Center
Hormone-Free,” Consumer Reports Greener Choices
Label Able: Certified Humane,” YumSugar, 4/3/07
A Little 'Lite' Reading,” FDA
Organic and Free Range Chicken – Better For My Health?” Healthcastle
Reading Between the Food Label Lines,” Womans Day, 5/12/09
Reading Food Labels,” Diabetes Files
Reading food labels: Tips if you have diabetes,” Mayo Clinic, 5/18/07
Some 'light' reading on food labels,” LA Times, 10/2/07
Trans fats now listed on food labels,” American Heart Organization,
The Truth about Food Labels,” Quality Health
Understanding the Food Label,” Colorado State University
What is a Cage-Free Egg?” About.com, 3/27/09
What Is ‘Natural’ Food?” Slashfood, 2/23/09

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19 comments:

Grace said...

Wow. I'm really shocked about some of these. Who would have thought that "fresh" and "healthy" were actual FDA regulated terms?! Thanks for (re-)posting this! It's kind of ridiculous that this kind of dictionary is necessary to know what you're getting at the grocery store. It's an unfortunate by-product of the mass produced food industry. Don't you think?

Stephanie said...

I'd add that enriched is when a nutrient was originally in the food and lost due to processing (i.e. thiamin added to white rice after it was lost during refinement) while fortified is when a nutrient not originally in the item is added (i.e. vitamin D to orange juice)

Stephanie said...

Grassfed meat has a more favorable fat profile (higher ratio of omega-3s to omega-6) than grainfed meat. Grassfed meat also tends to be lower in fat than grainfed meat.

I don't think it's federally regulated, but there are independent certifiers.

Tanya said...

Great list. I'll be referring to it again and again. Thanks!

Mary Ann Mackay said...

Thanks for getting the word out that not only are there better options to choose and how to identify them. But also, to be careful what labels you trust. It takes a lot of research to know where your food comes from. This gives us all one more tool to begin to understand our product choices.

Aryn said...

I find grass-fed beef to be slightly sweeter. I also don't have to drain the pan after cooking ground beef, and it cooks faster.

Ksenia said...

what a great article! thank you! i'm always sketched out when there's "all natural" on a label. it's so sad how much false advertising is used to skew our perception of products... i'm really hoping to go completely local, especially with meats, once i make enough money to do so - university student here :)

Daniel said...

cool list! in my personal opinion, it's a shame so many FDA statements are obsessed with low fat but and not concerned with the rest of the nutrient composition. thank you!

Joshua said...

In Eating Animals, Foer says that, for chickens at least, "'fresh' poultry has never had an internal temperature below 26 degrees or above 40 degrees Fahrenheit. Fresh chicken can be frozen (thus the oxymoron 'fresh frozen'), and there is no time component to food freshness. Pathogen-infested, feces-splattered chicken can technically be fresh..."

It was a surprise to me.

Here is the Google Books link to this page of his book.

Joshua L. Lyle said...

HEALTHY doesn't mean healthy. Fat isn't necessarily unhealthy but it is unHEALTHY. On the other hand, by the standards cited, a bag of white sugar mixed with ascorbic acid is HEALTHY. Poor show FDA, and poor show on you for praising them for it.

Anna said...

Cooking Light had a great article on the grass fed/grain fed beef.

The "no added sugar" thing makes me REALLY angry. Some products actually mean "no additional sweeteners" and some, I'm finding, mean "it's ALL about artificial sugar, BOOYAH!"

Mad, mad, mad.

This was a great article. Thanks for compiling all of that research.

Paul said...

When I buy juice, I try to get those that claim "100% juice", though I've never known if that even means anything. I just looked it up, and it is regulated by the FDA: CFR - Code of Federal Regulations Title 21

"Juices directly expressed from a fruit or vegetable (i.e., not concentrated and reconstituted)" is 100% juice. And for things from concentrate, they use a chart of Brix values, which have something to do with how much of a solution is sucrose.

Kagu said...

As a note about Organic. You don't buy organic necessarily because it's better for your body. You buy organic because it's less harmful to the soil and surrounding animal life and it's safer for people that work on farms and are spared the exposure to harmful chemicals that can cause everything from cancer to birth defects.

tom said...

Thanks for going through all of those labels. This is a great reference for all the confusing labels out there.. stinks they just cant be honest.

pinellas said...

Here's a 2002 article by Michael Pollan from NYT magazine. It covers the differences between grass & grain fed beef:
http://michaelpollan.com/articles-archive/power-steer/

In a nutshell, grass fed is more desirable, since cows evolved to eat grass, not huge amounts of grain. The meat is usually leaner & the animals generally healthier - antibiotics are not necessary to counteract the effects of the grain diet.

Marzipan said...

Thanks for your research and for spreading the word. I've known for awhile that "all natural" means nothing, that "free range" and "cage-free" are sketchy terms at best, but I haven't delved into the details like you have, and I'm now inspired to do so. We all need to be more mindful, and you're helping a lot. I appreciate it.

NB said...

In terms of your discussion on "organic," I feel like you may have been a little biased. Many people will buy only organic products, truly believing in them, and I suppose you do the same (with your FDA, Vatican comment). The simple truth is that "organic" doesn't really have a meaning because an organic apple orchard can be right next to a non-organic one. Soils, chemicals, and pesticides will all mix, and no one can do anything about it. Without proper regulation on "organic," don't spend the extra money. It's not worth it.

The Rose Garden Saloon said...

Thanks for sharing all of these labels. This will be a great reference not only for the daily consumers but also for us restaurant who primary offered are foods. Thanks again!

Stephanie said...

NB - Not quite. While there can be contamination (that's why organic soy can have a very tiny percentage of GMO) and drift from neighbors, every farm that goes organic reduces the total pesticide load imposed on the local ecosystem (streams, wildlife, groundwater, etc) and workers. While 1% of land may be tiny, looking at the total number of acres in organic production (domestically, US) is somewhere around 3 million acres. In Europe and Australia the percentages are higher, and Germany plans to have 20% of land in organic production by 2020 (if I remember correctly). To deny that 20% of land having no synthetic pesticides applied, and no synthetic fertilizers applied, makes a difference is simply hardheaded.

Is organic perfect? No. Everyone and almost all land has some type of contaminant on it. The drifted levels will be considerably less than what is applied to conventional fields in most environments though. Is having lower exposure levels preferable? Definitely. In addition, organic is more then just agrichemicals, it's also an approach to preserving and improving soil quality and ecosystems. The older use of the term included animal welfare and workers' rights as well, but those aren't really codified in the US Organic Standards. So, it's not perfect but it remains a very useful standard.